Description of ad: A man in a wheelchair is in front of an open lift at an MRT (mass rapid transit) station. He cannot enter the lift because it is full. We see 10 people inside the lift, all of whom are non-disabled. All of them are ignoring the wheelchair user – some are looking away; others are checking or talking on their phones.
Headline: To you, it’s the easy way. To him, it’s the only way.
Body text: Often, we do not realise that persons with disabilities lack alternative routes to get around. To enable them to do about their daily lives, we just need to observe these simple rules. Avoid using elevators, seats and toilets designated for persons with disabilities. Also, do not park in front of ramps and in parking lots meant for them. Remember, their biggest disability is our apathy.
Credit to: Disabled People’s Association Singapore
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– Janice Chia –
Founder & Managing Director, Ageing Asia, Singapore
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– Melody Beattie –
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– Daniel H. Pink –
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